Study commissioned by the American Chamber of Commerce Executives

A national study by The Schapiro Group, an Atlanta-based market research firm, revealed a number of important findings about how consumers and business owners perceive the local chamber of commerce and the businesses that are their members.  The Group surveyed 2,000 adults nationwide.

For example:

· When consumers know a business is a member of the local chamber, they are 44% more likely to think favorably about it

· Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of that business’ local reputation

Industry notes:

Restaurant chains: when consumers are aware of chamber membership, they are 50% more likely to eat at the franchise more often

Insurance companies:

When chamber membership is know, consumers are 43% more likely to consider buying insurance from it

Small businesses:

When consumers are aware of chamber membership, there is a 63% increase in the likelihood that consumers will patronize the business in the future.

Business to Business:

When business decision-makers believe a business is a chamber member, they are 37% more likely to think favorably of the business and 51% more likely to be highly aware of it, 58% more likely to think positively of it’s local reputation, and 59% more likely to buy goods and services from it.

The results of the Schapiro study illustrate: Positive perception increases among consumers and business owners when a business is identified as a member of the local chamber of commerce.

View the complete study at: (click here)

Read another article posted by ACCE: "Do the Best Companies Join Chambers of Commerce?" click here